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"Home Is..." - Annual End Of Year and Holiday Party

  • The Lafayette Hotel 2223 El Cajon Boulevard San Diego, CA, 92104 United States (map)

Celebrate “Home Is…” at our 2018 Holiday Party

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Join your colleagues, SDHF members, and friends as we gather to not only to celebrate the historic accomplishments we made for affordable housing in the past year, but also the compassionate spirit of all our members. We will honor our strong and supportive volunteers, complete with a special tribute to our 2018 Volunteer of the Year, Shannon Roark.

We hope you consider a tax-deductible donation so we can continue to promote the creation of quality affordable housing for people in need. Your support aids in changing the lives of your fellow San Diegans.


As part of our holiday celebration, we recognize the 2018 Volunteer of the Year, Shannon Roark, for her outstanding commitment and support of the San Diego Housing Federation.


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For California State Assembly Member Todd Gloria, “Home is… everything.”


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From humble beginnings to statewide representation, Assembly Member Todd Gloria has dedicated his life to making San Diego a better place for all. He counts himself a truly lucky man to be able to be a voice for the interests of the people he calls “the pride of California.” He passionately believes the foundation for such a thriving community will always come down to housing and thus hopes to make housing affordability a top priority issue throughout California.

“It’s difficult to educate a child and get positive educational outcomes if they aren’t suitably housed, we can’t keep someone healthy and reduce their healthcare costs if they’re not suitably housed, the list goes on and on and every issue we address goes back to housing.”  

Famously the son of a hotel maid and a gardener, Todd grew up with a clear understanding of what it meant to live under modest means. He knew when his family’s rent was increased and when his parents were forced to “reshuffle the deck.” While his family was never homeless, there were years when birthday and Christmas presents had to be sacrificed to pay rent. However, Todd recognizes that the problem is significantly worse for families today. He knows homelessness and housing affordability are the biggest problems plaguing his districts and districts throughout California.

“As difficult an experience as that was, in 2018, it’s not a question of a more modest Christmas or no birthday gifts. It’s the loss of food or the ability to go to college, certainly no saving for the future or retirement.” 

Because Todd understands that homelessness is merely a symptom of the larger housing crisis, he tries to define Affordable Housing in broad terms so as to allow as many people as possible to grasp the scope of the problem and work toward fixing it. His formal definition of the term Affordable Housing allows even stably housed individuals to see the problem as something that affects them too, because absolutely everyone deserves an affordable home. “Affordable Housing is the simple ability to live in a safe, stable, affordable home where people can live with some level of dignity.” When constituents are inclined to overlook the housing crisis as a whole and simply focus on the most noticeable symptom – homelessness – Todd sees it as his duty to help them understand the bigger picture and become true advocates for more housing. Building a strong coalition of people who fight for more and better housing is a task the district 78 Representative has fiercely embraced.

Todd shares his SDHF origin story with a laugh, stating how it happened completely by chance. He moved into a new apartment and received the previous tenant’s monthly newsletter from the San Diego Housing Federation in the mail. Joking that he read it because he certainly agreed rent was rather high in the area, Todd points to that newsletter – which he just so happened to mistakenly receive – as a guiding factor toward getting him involved in the community. Today, the Housing Federation serves as Todd’s trusty informant as to what issues he should pay attention to in Sacramento. He acknowledges that in the fight for housing, a strong Housing Federation makes all the difference. Addressing challenges, seizing opportunities, and proactively working with key figures like himself are all traits Todd applauds the Federation for and has come to rely on.

“My job is a little difficult because I represent people from 500 miles away. So you really come to lean upon people that you know and trust to tell you what you need to know, what people are experiencing, what are real solutions, what are ones that won’t work so well, and to take that to guide how I vote, to inform which bills I introduce, and then where I spend my time. So it’s grown from a newsletter to now kind of this trusted partner in this fight for affordable housing; that’s what the Housing Federation is to me.” 

The Ruby Award Todd received from SDHF toward the end of his tenure on the City Council has been his most inspirational moment with the organization. Having his and his staff’s work validated and rewarded by an organization he so greatly admires, served as the acknowledgment he needed to journey on in this fight. While he admits his work is often difficult and can be discouraging at times, Todd feels recognition like the Ruby Award reminds him there are people cheering for him and he must keep pushing.

Todd believes his public service “recipe” was initially demonstrated to him by his parents. While they were not necessarily active in the political arena, they did teach Todd and his brother one crucial lesson: if you care about something, you should leave it better than you found it. When his family didn’t own a car and needed to occasionally borrow a friend’s, Todd remembers always returning the borrowed car with a fresh wash and a full tank of gas. He now appreciates the gesture and sees it as the best way to show respect and care for something. This message of service was ingrained in him throughout his life and now shines through as he tries to make his community a better place.

While Todd is quick to credit his wonderful parents for raising him with the best possible morals and values, he also knows he might not be in the position he holds now if it weren’t for his professional mentorships. The Aaron Price Fellowship program is what Todd points to as his “E ticket ride to public service.” Through this mentorship platform, he gained instrumental connections with the Price family and Congresswoman Susan Davis, who’s former Assembly seat Todd now occupies. The Price Fellowship, a youth leadership program, opened the doors for Todd to connect with key figures about civics, government, and public service. It provided the direction to drive something that he felt was already in him, but needed guidance in order to see his political ambitions come to fruition.

“That program is really a lesson in the value of mentoring and endorsement of the sort of community level investment in kids that I know made a difference for me. I think a lot of organizations in this town work hard and are part of an ecosystem of folks who are advocating for better outcomes for people like me.” 

As important as subsidized rent is for those living in Affordable Housing, Todd believes investing in resident services is the real key to positive outcomes for residents. He feels the service providers who are getting to know the residents on an individual level and who are building programs around unique circumstances are the unsung heroes of Affordable Housing. It is those dedicated staff members that allow individual residents to bounce back and achieve personal success. To illustrate the profound difference that onsite services can make in someone’s life, Todd tells the story of a previously homeless man who recently became interested in serving his community. Quality housing and the right supportive services completely changed this man’s life and put him in a position to turn around and give back now.

“That’s the power of Affordable Housing and what it does to change lives. I just love that he’s stable enough to have that thought. A few months or years ago he was probably thinking ‘what am I going to eat, where am I going to sleep tonight, am I going to be arrested.’ It’s just a different conversation and I hope that everyone can have that opportunity. That’s what housing and supportive services can do.” 

Speaking candidly about the challenges of public service, Todd knows you simply can’t please everyone in this line of work. The challenge is to stand firm in what you believe in and allow the critics to share their opinions without discouraging you. However, Todd also understands how that precise diversity of people, opinions, and talents is also what allows San Diego to be such a prosperous and rewarding community for him to serve. The potential of such a diverse population is endless and Todd feels fortunate to be able to represent this vibrant and growing region. He firmly believes in the ability of San Diegans to achieve greatness, particularly when it comes to fixing our housing crisis.

“There’s such a makeup of a community that we really can kind of do whatever we want to do if we put our minds to it. I’m a guy in the corner saying let’s put our minds to it, let’s do everything we can to take this amazing corner of the earth that we get to occupy and just make it better.” 

Among the rewarding aspects Todd finds in his work, the ability to serve as a voice telling people they truly can accomplish anything they dream of, stands out to him and stems from personal experience. As a gay person of color, Todd understood early on in his life that there would be certain obstacles for him to overcome in the public sector. Despite external, and sometimes internal, influences telling him he couldn’t, Todd used Christine Keyhoe’s 1993 election to City Council as a reminder that “you really can.” He had volunteered on her campaign and when Christine was the first LGBT person elected to office in San Diego, Todd decided that if it didn’t hold her back, it wouldn’t hold him back either.  

Today, Todd enjoys sharing a message of inclusion and diversity. He knows it still may not be easy to conquer such hurdles, but he reminds people that we are lucky to live in a world that consists of just enough people telling others they can get in. Everyone can accomplish their goals and contribute to the world around them in positive and impactful ways. As an Assembly member, Todd advocates for more affordable housing and healthcare, as well as a higher school graduation rate and many other issues. He recognizes that he wouldn’t be able to do all this if he had listened to the naysayers from his childhood. Because of this, he encourages anyone he encounters to believe in their potential and block out negative influence.

“I share that because I don’t want anyone to ever self-select out. I think about all of the people who probably had something really important to contribute to society but weren’t permitted because of who they are, what they look like, who they love, their gender, etc. Just think about how much more we could have gotten done if more people were invited in... I like to think I’m living proof of that and I know other people are examples of that.” 

Todd finds joy in the holiday season for multiple reasons. He loves when people come out “like gang-busters” to celebrate with parades and festivities during the first half of December. In the second half of the month, he appreciates being able to take the time to see friends and family, as well as sitting down and thinking about how he can give back. He finds it a privilege to be able to visit so many organizations during the year, all doing such powerful work in their communities. He uses the lull toward the end of each year to give as much thought as possible to where and how he wants to show his support. His office routinely runs gift drives and turkey distributions to provide the full holiday experience to as many people as possible. While he also knows any amount donated to a nonprofit organization is valuable, he enjoys being able to give as much as he can to the organizations he values most. Connecting the dots in his life, Todd jokes that a person’s end of year donation could do something “like fund a newsletter that someone’s going to read in their mailbox and cause them to get involved somehow.”  

Thank you, Todd, for your unwavering support of our organization and for your tireless efforts in making San Diego a better place for everyone. We are proud to hear that our newsletter helped spark your focus on Affordable Housing!


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To Shannon Roark, Resident Services Manager at Wakeland Housing & Development Corporation and SDHF’s 2018 Volunteer of the Year, “Home is… a place where you’re protected, known, and settled in.”


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Shannon has worked in Affordable Housing for roughly 12 years, so she is no stranger to serving others and improving the lives of Affordable Housing residents. Before moving into the nonprofit world, she had primarily worked with children—at school, at camp, and at church. When she learned about Resident Services, she found this particular field to be the perfect blend of everything she wanted in a job: she could work with students and their families, where they live, and affect change in their everyday lives by supporting them in all they do. Every position in her career has exemplified Shannon’s unwavering desire to enrich the lives of families everywhere.

For Shannon, Affordable Housing carries two different meanings. She first defines Affordable Housing in a way that is similar to others in this sector: housing that simply allows one to pay their rent and still afford everything else in life. She notes that when her housing situation had been more affordable, she had “the freedom to pursue more.” She was able to make progress in other areas of her life when she worried less about the cost of her housing. Affordable Housing as a field of work, however, takes on a different meaning for Shannon. It allows her to pursue a kind of social justice by serving people in a way that positively impacts their life.

“An affordable home is something everyone should be able to obtain and it should be reasonable to expect that what we pay for housing is proportionate to what the rest of life costs.”  

Shannon has been integral to one of SDHF’s core programs, the Resident Services Support Network (RSSN), since the start. Today, she is instrumental in planning monthly workshops and the annual RSSN Institute. With so many years of experience, she knows what works and what doesn’t.  Shannon feels having a direct connection with SDHF, by way of a dedicated SDHF staff member sitting on the RSSN Advisory Board, allows the program to be fully supported in a much stronger way.

“To receive that support and have Resident Services valued as a role and player in the Affordable Housing sector, as well as to have it be recognized as the vital element it is—that to me has been the most rewarding. To have the overall industry start to have a conversation around Resident Services and not just as an afterthought [is] really important to serving residents in Affordable Housing.” 

She knows a good resident service provider must have multiple strong qualities. They must be willing to invest in their residents, to build trust, be consistent, and be helpful. Within that important relationship is where change occurs and people feel better about the supportive services they receive. Without the personalized relationship, Shannon feels it may as well be a basic computer program residents engage with. She also knows a service provider ought to be strong enough to expect greatness from their residents. She feels communities improve for the better when they are challenged to meet a standard.

“When we know people are capable of more and we create an environment that invites that behavior, people accept that invitation and they bring more.” 

Shannon also fully understands the struggles associated with serving such a multitude of people. She believes every resident is on their own journey and it is the service provider’s job to try and meet them wherever they are in that journey. However, she recognizes that cultivating such a connection is easier said than done. Not every resident is open to assistance and often Resident Services professionals struggle to engage them to their full potential. The challenge then lies in providing, offering, engaging, and persevering anyway. According to Shannon, the rewarding moments occur when the connection is finally made.

“You get to see someone make a huge difference in their life. It could be that they overcame their fear of turning on a computer, and they ended up setting up a social media account where they got to speak with family members in another country that they haven’t spoken to in years because they didn’t have the means to. And you get to celebrate with them that they’re now reconnected with their family. Things like that are what make it all worthwhile. Those are the golden points.” 

As someone who has devoted her life to helping others, Thanksgiving is the perfect occasion for Shannon to show gratitude and create joy all around her. She knows that feeling gratitude has a profound impact on one’s self-care and mental state, so she started a memorable Thanksgiving tradition with her family and friends to join people together in the practice of appreciating everything we have in life by writing down what they are thankful for and attaching it to the wall for all to see. “For the entire time we’re together, whether its two days or just the meal, we’re constantly adding to the list of things.”

We are so thankful for your help and kindness no matter the event or the challenge. You go above and beyond in all you do, and we want to let you know that we not only see it, but we appreciate it and appreciate you. Congratulations on being chosen as the 2018 Volunteer of the Year!


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For Lavearn London, resident of President John Adams Manor (PJAM) and avid Residents United Network (RUN) member, “Home is… a foundation.”


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Devoted mother of three and Chicago native, Lavearn London jokes that after her divorce she stayed in San Diego because, “the weather is just so nice.” But Lavearn understands that this choice did not come without a price. Struggling to make ends meet, she and her eldest son lived with friends prior to being given the opportunity to live in the Affordable Housing community President John Adams Manor (PJAM) nearly four years ago. “It was really a blessing,” she explains. 

“[Affordable Housing] helped me to not be homeless.”

Lavearn knows firsthand just how essential Affordable Housing communities are to low income individuals and is dedicated to giving back to those who find themselves in the situation she did not so long ago. The retired matriarch of a growing family has set out to fulfill her passion for helping others by volunteering. She explains that she resisted retirement, but was forced into it due to health reasons.

While volunteering at a community center with the MAAC Project, Lavearn learned about SDHF’s Residents United Network (RUN). She thought the idea of empowering residents to be leaders was exciting and felt it was a great way to get more involved.

“I like the [RUN] organization because the people are all concerned and they fight and they talk about what matters. We fight for good and for change and I love that about us.”

Over the years, RUN has become Lavearn’s extended family. Through the network, she has made friends that not only share her advocacy interests but also whom she has come to rely on and care for deeply. Lavearn is also grateful to RUN for giving her the opportunity to speak up for the issues that matter to her and make changes in her community.  

Moreover, RUN allows Lavearn to help others in a capacity that she’s always wanted to fulfill: political engagement. Her female role models growing up – her mother, grandmother, and aunts – were all politically active and taught Lavearn from a young age that she should be engaged and active in political affairs. “I was a child of the 60s, so [I not only saw] discrimination and racism, [I also saw] people being real active in their neighborhoods.”

“I’ve always wanted to be a part of anything that helps people get registered to vote and lets them know how powerful their voice can be. I just don’t like seeing people suffer. I don’t like to see people going through things unnecessarily so anything I can do to help, I do.” 

This desire to make a difference and help others underscores why Lavearn speaks so enthusiastically about Lobby Day, an annual trip to Sacramento made by RUN members and several SDHF staff members. She points to this event as her favorite and most exciting part of volunteering with RUN because she gets the chance to speak directly with politicians about housing policies. Beyond sharing her story with California legislators in Sacramento, Lavearn has also testified at City Hall in San Diego regarding local housing measures. Lavearn enjoys going on advocacy trips with her fellow RUN members and appreciates that they always make sure to take care of her amidst any health setbacks she experiences.

“Since my lung surgery, I can’t really walk up hills because I get out of breath. But the girls are so sweet to me on trips. They always say, ‘Oh wait for Miss Lavearn, she’s coming.’ They’ve always been very good to me.” 

While Lavearn’s holiday traditions have changed over the years, she still believes the holiday season should be dedicated to family time. When her kids were young, she loved baking and cooking for them before each big holiday. Her giving spirit led her to stay up until 2 or 3 in the morning sometimes to finish baking various pies and foods for her family! These days, her grown children and grandchildren take over the cooking, and Lavearn delights in having passed the torch.

Lavearn is a true testament to what a dedicated resident can accomplish in their community. We are proud to have her volunteer with RUN and empower other residents to get involved. Thank you for all you do, Miss Lavearn!


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To Madelyne Pfeiffer, Founder and CEO of MJ Housing and Services, “Home is… peace, comfort, unity. My home is where all sorts of people come together. I have a lot of very diverse friends, family, and pets from all over so I feel like we really unify within our home.”


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Madelyne was working as a clinical social worker in a senior center when she came across an ad for a social services position in the Affordable Housing sector. As she puts it, “that was that.” She worked as the Director of Social Services with an Affordable Housing developer for roughly 8 years before her passion for this business drove her to start her own company focusing on high quality services for seniors, disabled persons, and families living in Affordable Housing. After 7 years growing and maintaining MJ Housing and Services, she now oversees 57 Affordable Housing properties across the country. Madelyne is simply dedicated to improving the lives of Affordable Housing residents everywhere.

Starting her own company as a young woman is what Madelyne points to as her greatest challenge yet. Being the “big boss” and taking that risky leap of faith was certainly something new for Madelyne, yet she did not shy away from it and she never lost sight of her vision to enhance the lives of Affordable Housing residents across the U.S.

Madelyne believes housing is where it all starts. She wants to empower low income residents by providing resources and opportunities they wouldn’t otherwise have. She has watched residents transition to better jobs, higher education, volunteer opportunities, and more thanks to the support MJ Housing provides. That is why, for Madelyne, Affordable Housing means having a vital support system. “I think we need to provide safe and supportive communities for [residents] to grow and thrive in. That will provide the higher quality of life they deserve.”

Madelyne’s involvement with the San Diego Housing Federation dates back over 10 years when she became a member of the organization and started attending as many SDHF events as she could. Her strong support of SDHF’s mission led her to serve multiple years on the Ruby Awards Selection Committee; she states she was thoroughly engaged with the process of screening applicants and selecting award recipients.  

“Being able to hear the history and stories of the people or properties potentially receiving the awards was completely eye opening for me. Then watching the ones we chose receive that well-earned award; it was just a beautiful thing to be a part of, start to finish.” 

As a mentor to many interns and young adults she meets through various committees, Madelyne advises aspiring young professionals to be a visionary of their desired path because as she says, “you can’t create it, unless you can see it.” She values agility and adaptability most of all, explaining that with so many “cooks in the kitchen” of the Affordable Housing world, you have to be able to constantly shift your model or way of thinking in order to keep improving and keep growing.

Every MJ Housing property is committed to providing top-of-the-line resident services. Madelyne knows every single resident will have different needs depending on their situation. For seniors, a top priority for her and the organization has become their Coordinated Care program. In this program, Affordable Housing properties collaborate with hospitals and health insurance companies to provide medical care to residents in need. Madelyne jokes that she could talk about coordinated care forever and is constantly trying to improve the program for her seniors and disabled. As for the families living in MJ Housing, she focuses on providing after school programs for the children. 

“Making sure kids are off the street, safe, fed in the afternoon, and have somewhere to go in the summer allows the entire family to trust their resident service providers and strengthen that relationship.”

Madelyne’s unwavering desire to improve the quality of life for all of her residents shines through when she talks about cultural sensitivity at her properties. She strives for diversity at all MJ properties and understands that with diversity comes a myriad of holidays, traditions, celebrations, customs, and cultures. Madelyne and her staff work hard, through numerous cultural sensitivity trainings, to make sure every resident is communicated with properly and their culture is welcomed within the community.  

“Once you understand the community and work with them, you can improve your relationship with them. Say with the Chinese community, for example, you can learn how important their New Year is to them. By embracing that, they embrace you into their culture and you can really become a part of a whole new experience. It’s so awesome to feel that inclusion in the communities.”  

Thank you, Madelyne, for seeing the challenges others face and helping to find the best solutions for their specific needs. You exemplify what it means to connect and embrace others both in your work and personal life. We are better to have you as a member!


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For Bree Wong, SDHF Board Member, Vice President of SWS Engineering, and local business owner,
“Home is… Sanctuary.”


Ever so passionate and driven, Bree defines herself as a busy single mother of twin boys, simply trying to make the changes she thinks is best and right for the world. She is a mentor, a business owner, a charitable woman, a concerned citizen of San Diego, and dedicated to all things Affordable Housing.

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“I started from the bottom with everything against me: Asian, young, a woman, tattooed, no college education, and barely any high school education. I had nothing going for me, but I’m bright and I’m very determined.”

Housing affordability is of major importance in both Bree’s career and personal life. Growing up in a single parent home where their family had very little money and her brother slept on a bunk bed in the dining room, Bree wonders if her mother was aware of any Affordable Housing programs at the time. Housing affordability is personal for Bree, and she understands how the lack of affordability can negatively impact a community. She explains, “Affordable Housing is being able to have a safe and comfortable home with electricity and running water, without having to forego a good hot meal or new shoes for your kids.”

Bree recognizes what it means to make sacrifices due to lack of affordability. She believes the roughly thirty percent of one’s income going toward rent or mortgage is simply far too much and wants more opportunities for stability in low-income families. Recognizing her own struggles and frustrations with housing affordability as a parent, she admits that three years ago, her son Ryder offered her all the money in his piggy bank so she could buy him a new house with a yard and a tree-house.

“[Home is] a place you can retreat to from all the stress and craziness of the day and the real world. It’s a safe haven where you hopefully have the opportunity to transform it into a place of relaxation that speaks to the way you live your life.” 

At the age of 19, Bree began working as an Administrative Assistant for an engineering company where one of their primary markets was Affordable Housing. It was in this office where she met her fellow SDHF Board Member, Ginger Hitzke. At the time, Bree’s organization shared an office with the firm where Ginger worked and the two became close. When Bree and her partners split off to start their own company, the two women began to work together regularly and Ginger led a very eager Bree further into the realm of Affordable Housing. “I’m involved [with the Federation] because of Ginger. She told me I needed to get involved with this and I do what Ginger says. She hasn’t steered me wrong yet.”

After getting more and more involved with the Federation and joining many committees, Bree was honored to be appointed to the Board of Directors two years ago. Speaking frankly about her experience on the board, she mentions the sneaking feeling she gets every so often that she doesn’t belong at that table because she isn’t as well-versed in housing legislation, tax credits, and funding as some other Board members are. However, she is also quick to remind herself and others that she brings a different, but certainly vital, skillset to the team. She understands that her strong communication skills, ties to the community, business savvy leadership, and ability to make people aware of the issues are what makes her an asset to the SDHF team. She is the inspirational epitome of a woman rising through the ranks to achieve greatness.

The ballot measure SDHF has planned for the 2020 election season is what Bree points to as the most exciting feeling she’s had with the Federation so far. She’s inspired by the idea of “being heard” and potentially changing the law or creating something new, and in this case, developing homes.

“To me, [this is] ridiculously exciting and kind of the culmination of everything I aspired to do in my life, which is to just make positive change.” 

Bree doesn’t limit her charitable ways to just the holiday season. Her giving spirit runs year-round in the form of donations to many organizations that are “near and dear” to her heart. She lists about ten organizations and causes she regularly keeps up with and donates to. When it comes to celebrating the holidays, she makes sure to slow down a little and take time to spend with loved ones. As her everyday life is hectic and her schedule is jam-packed, she finds it important to unwind from it all during the holiday season.  

“I focus on work a lot because I have to provide for my kids but I really try to step back and make sure my family and friends know I care about them, love them, and that they’re important to me.” 

Thank you, Bree for your commitment to the sector and your drive to give back. You are an inspiration.


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To SDHF Board Member and President of Hitzke Development Corporation Ginger Hitzke, “Home is… Stability.”


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Ginger is no stranger to the concept of housing affordability. As a child, her family constantly relocated due to lack of affordability and proximity to her mother’s work. When she was a young adult, she was forced to endure a long commute just so she could afford rent. She feels the constant moves throughout her childhood disrupted her education and she wants to improve these circumstances for future generations. Providing stable environments for residents to thrive in is what Ginger Hitzke is all about.

Despite having frequently experienced difficulty with housing, Ginger finds it funny that she didn’t realize how constant the theme was in her life until later in adulthood. In fact, she believes her work in Affordable Housing came down to chance: she was the first employee hired at Affirmed Housing in her early twenties and her passion for the business grew from there. She founded Hitzke Development Corporation roughly eleven years ago and her passion shows on her face anytime she talks about her work. She marvels at the need to be a jack of all trades when developing a property, as soil, rainfall, drainage, landscaping, and structural design are all topics she never would have thought about prior to owning her own development company. She also stated that she “one-hundred-percent” loves what she does.  

“To me it’s so complex and rewarding. You even have to understand things like politics and policy, finance, law, and communication. It’s all so fascinating! I really try to encourage young people to intern at these places to just learn a little bit about everything in life. You can tell how passionate I get about it.”

Ginger began attending San Diego Housing Federation’s Conferences over 16 years ago, with the urge to learn and gain knowledge from the Federation and its members. From there, she became an avid volunteer and eventually came to serve on the SDHF Board of Directors twice. When she served as Board President, her focus was always on the next generation. During her tenure, she worked with the staff to begin a mentoring program called Rising Leaders which was dedicated to training and preparing future leaders in the Affordable Housing sector. “Not enough people have come in to fill the roles of the people in charge. I want to make sure that once the folks in charge decide they don’t want to do it anymore, we’d have people readily equipped to take over and continue the momentum we have right now.”

Ginger recalls attending a workshop at a previous Conference that directly contributed to her growth in the Affordable Housing sector. She remembers a chart the instructor, Jennifer LeSar, President and CEO of LeSar Development Consultants, displayed that was used to explain the rather complicated route of financing a particular transaction. This “miracle” chart made the concept seem so easy to understand. “I was blown away by how much sense it suddenly made. I was so excited about having acquired this cool piece of information, and it was taught by a woman which is always really meaningful to me.”

To Ginger, Affordable Housing means enjoying stability and a higher quality of life for yourself or your family. She works hard to ensure her residents can afford to live where they work, have money for other things in life, and feel good about their quality of life. She accomplishes this by understanding that for those with severely low incomes, affordable rent is simply one of the best services this sector can provide. Her organization keeps rent as low as they possibly can every year and does their best to work with residents when they struggle to make ends meet.

“It is absolutely gut-wrenching every year when we go through and try to figure out what that bare minimum we can charge is. I’m highly aware of it on an apartment to apartment basis as an owner. I’ll work with each resident, if that’s what they need, to stabilize their payments because I don’t want anyone to face eviction or homelessness. I don’t want it to come to that.” 

Not quite one to go all out for the holidays, Ginger explains that she prefers to focus on raising funds and spreading awareness throughout the entire year. She educates people on volunteer opportunities and strives to make “giving back” a part of her everyday life. She jokingly gives her year-round philanthropic outlook a slogan: “Giving 365!”

Thank you, Ginger, for all you do. We appreciate you both giving back to the community and working to support and encourage the next generation!



For Elaine Camuso, Manager of Communications at Wakeland Housing and Development Corporation, “Home is… all about the people who live there.”


“We have to do everything we possibly can in this industry because without a home, you can’t have a successful job, you can’t make ends meet for your family, and you can’t be as healthy as you need to be for yourself. Having a home is where all of that starts. It’s where everything starts.”

Like many others right out of college, Elaine thought Affordable Housing was simply what one could afford to pay when sharing rent with multiple roommates. But now, with many years in the business, she distinguishes the term to be about opportunity for the people. She believes Affordable Housing serves as a “bridge” that allows a family, senior, or individual to pay a reasonable rate and rest easy, knowing they will still have money left over at the end of the month for other necessities. 

Having worked as a reporter and public relations specialist for many Affordable Housing related clients, Elaine became acutely aware of just how unattainable housing is for so many San Diegans. After working at Wakeland, she is committed to helping people be able to “take a breath” and find the opportunities they need to afford a stable home.

An active member of the San Diego Housing Federation for roughly five years now, Elaine has worked on just about everything from the Marketing and Outreach Committee, to the Ruby Awards, and the Annual Conference. She understands the many different ways Affordable Housing can help someone and how every resident has a unique story to share. She recalls feeling deeply moved upon hearing residents speak at SDHF events because she truly believes this industry is for them.

“The residents are the ones who have their struggles and we’re just here to help them. So when they have the courage to share what they’ve been through, it’s inspiring and reminds us why we’re in this business.”

Recalling favorite SDHF memories with a laugh, Elaine shares what she calls a “nerdy” story about a survey she worked on with board members to find out how the Federation was performing in the eyes of its members. She remembers feeling excited about the opportunity to discover what current members thought of SDHF’s work, then using those results to strategize an approach for gaining new members. Formulating that particular survey sticks out in her mind due to the interest she found in the topic of bettering the organization, a true testament to Elaine’s enthusiasm for SDHF’s mission.

For Elaine, resident success is a top priority. She speaks about CORE (Creating Opportunities for Resident Enrichment), a financial literacy program at Wakeland that teaches residents how to build a savings account and how to plan for their futures. CORE focuses on financial literacy, credit repair, and developing a path to financial stability. Throughout the course of the program, participating residents have been able to save between $500 and $1000 dollars on their own and, thanks to a dollar match sponsorship with local banks, that amount is doubled. Wakeland then works with CORE participants to identify what they may want to use their savings for. Investments in education, technology, transportation, and more are discussed and planned for. “These are residents who never had the opportunity to save, who had to go into debt just to make ends meet but now they’re turning their lives around and getting on a path to home ownership and it’s just incredible to watch.”

“It’s very rewarding once you see how many people do support Affordable and Supportive Housing... knowing there’s that core group of supporters out there, knowing people are spreading the word for us, and changing minds, that’s really satisfying.”

Honing in on her belief that home is all about the people, she describes her typical family holiday season warmly. In addition to her multiple charitable holiday habits (donating to many organizations and supporting art/after school programs at her daughter’s middle school), she loves to bring family and friends together with really good food. “One year, instead of gifts, my husband and I made shepherds pies for everyone and they just loved it.”  

Elaine’s spirit of generosity clearly shines through when she wishes for generosity in the Affordable Housing industry as well.  She strongly believes anything that can be done to help, should be. Any resources or dollars that can be put toward housing, should be. Because home is where everything starts.

Thank you, Elaine for being a strong voice for our sector and constantly working toward better public relations! Feel free to bring a pie over to the Federation anytime.


2018 Volunteer of the Year, Shannon Roark


Shannon Roark works in Resident Services at Wakeland Housing and Development Corporation, but her dedication to this industry is evident through all she does. Her high level of involvement in the Resident Services Support Network (RSSN) program highlights how passionate she is about improving the lives of everyone in Affordable Housing communities, from the residents to the staff.

Shannon recently earned a Bachelor of Arts degree in Interior Design, yet throughout her busy studies, she never failed to coordinate and lead many RSSN workshops or let her performance at Wakeland be anything but her best. Her “can-do” spirit inspires everyone around her to work as hard as she does.

Shannon’s tireless efforts to continuously improve resident services is admirable and SDHF is proud to work with her at monthly workshops and the annual RSSN Institute. Shannon is a selfless, knowledgeable, and highly motivated woman, and thoroughly deserving of this award.

Congratulations Shannon on being selected as SDHF’s 2018 Volunteer of the Year!